What is Slow Fashion?

The phrase ‘Slow Fashion’ has been going around a lot lately. It seems to be becoming more and more popular in recent times, but what is it exactly?

Well, if you know what ‘Fast Fashion’ is (which is what the high street and a lot of designer outlets consist of) then it’s pretty much the opposite to that. Slow fashion says it all in the name. It’s about producing fashion in a slower, more considered way. Instead of multiple collections a year like a lot of designers and brands are doing, some even have new collections each week – you’ll know that if you’ve ever worked in fashion retail – Slow Fashion designers are creating less collections, maybe 2-4 per year.

Slow fashion is also about making and buying for longevity and quality. Think investing in key pieces rather than buying something new and trendy every week. The average time a piece of clothing is worn these days is only 2-3 times!! That’s shocking. The amount of waste that comes from that has devastating effects on our environment.

I started living with a Capsule Wardrobe because I had too much clothes and it was taking up a lot of space. A lot of it I hadn’t worn and some I kept just out of guilt that I had spent the money on it. About 2 years ago when I revamped my bedroom I bought 3 hanging rails from Ikea, and I don’t think I even had enough room on all of those for all my items. Now all my current pieces fit on just one rail (not including pieces I’ve stored away for either Summer or Winter, depending on the time of year). It makes me much happier to be able to see everything I have in one place, it’s easier to put together outfits and guess what..? I actually like and wear everything in my wardrobe!! That has been the biggest difference.

I haven’t stopped shopping fully though. As I’m only 1 year into my Capsule Wardrobe I still feel as if I’m slowly still building it up and looking for certain key pieces that I don’t have yet, such as a good quality black blazer and the perfect crisp white shirt. And I have also had to replace a few things that have completely worn out like my perfect black ankle boots (but I did get 2 years out of them). I have been trying to source these pieces from either second hand / thrift stores where possible, and for the pieces I want to find brand new so that will last me longer I am looking at more ethical stores.

It’s great to see more and more Slow Fashion designers emerging, but we as consumers can also play our part by supporting smaller labels, considering our purchases more, choosing quality over quantity and sourcing our pieces more ethically.

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