I’m sure you know plenty of ways to shop for eco-friendly and sustainable clothing, but what about underwear? You’re probably not going to buy them second-hand and making them yourself doesn’t seem worth the effort. Recently I needed to stock up on socks and underwear, which is my main pitfall when it comes to reverting back to the high street. I mean, what else is there?
So here’s introducing you to WAMA, an eco-friendly underwear brand. Their products are made from hemp and organic cotton, which is not only good for the planet but is good for your bits and pieces. I was chuffed to try these babies out because I have been following WAMA’s journey for a while on Instagram and have seen lots of people raving about the product. I can tell you first hand, they are very, very comfortable an a really nice fit. I am not usually a fan of the boxer style, but these are more like a cheeky boxer (think boxer meets brazillian) so they’re a very flattering fit. They are the kind of underwear that you can forget you’re even wearing.
So, what do you need to know about hemp?
It is anti-bacterial
It is super breathable (very important for underwear)
It is super soft and comfortable
It has anti-odor properties
It gets better with every wash, not worse.
It is also incredibly sustainable:
It’s no coincidence that hemp bears the nickname weed. A densely growing plant, hemp literally chokes out any competing plants. This means harsh chemical herbicides aren’t necessary. Hemp also naturally reduces pests, so no pesticides are needed. Amazingly it also returns 60-70% of the nutrients it takes from the soil.
Not only is hemp gentle on the earth, it also requires very little water, especially when compared to cotton, which, according to Slate uses “about 50 percent more water per season than hemp.” But that’s not all. According to the same article, “When you add processing into the equation, cotton uses more than four times as much water as hemp.” (Source Goodonyou.eco )
Apart from their sustainable fabrics, WAMA believe in fair wages for their workers, work with GOTS certified factories and are advocates for transparency within their supply chain.